Features & Benefits
- Long-lasting permanent purple hair dye
- For medium brown to black hair
- Up to 70% grey coverage
- Built-in Vibrancy Serum for maximum color depth and fade resistance
- Vibrant color & brilliant shine
- Volume: 142.0 milliliters
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Item #:
94668405
Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Purple Hair Dye, With Built-In Vibrancy Serum, Up To 70% Grey Coverage, Mystic Violet 087
Item #:
94668405
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Imported from UK store
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Built-in Vibrancy Serum for maximum colour depth and fade resistance
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What Stands Out
Long-lasting Color
Enjoy vibrant and intense purple hues that last, ensuring your hair remains eye-catching and fresh without frequent touch-ups.
Grey Coverage
Achieve up to 70% grey coverage, effectively blending away grey strands for a youthful appearance and confident look.
Vibrancy Serum
Infused with a built-in vibrancy serum, this dye enhances shine and richness, delivering salon-quality results at home for healthier-looking hair.
Product Details
| Colour | Mystic Violet |
| Container Type | Box |
| Benefits | Shine Enhancing |
| Brand Name | LIVE |
| Item Form | Cream |
| Hair Type | normal |
| Number of Items | 1 |
| Manufacturer | Henkel Ltd |
| Global Trade Identification Number | 05012583002796 |
| Recommended Uses For Product | Hair coloring at home, Grey hair coverage, Achieving vibrant, unique hair color |
| Item Type Name | LIVE 87 Mystic Violet |
| Manufacturer Contact Information | Henkel Ltd., Aylesbury, Bucks, HP21 8SZ. |
| Model Number | 100687461 |
| Manufacturer Part Number | 3042595 |
| Language | English |
| Product Dimensions | 5.8 x 9 x 16.6 cm; 190 g |
| Manufacturer | Henkel Ltd |
| Item model number | 100687461 |
| Guaranteed software updates until | unknown |
| Material Features | Natural |
| Material Type Free | Ammonia Free |
| Full Cure Time | 25 Minutes |
| Hair Color Permanence | Permanent |
| Unit Count | 1 count |
| Package information | Box |
| Product benefits | Shine Enhancing |
| Brand | LIVE |
| Material feature | Natural |
Who Should Buy?
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Fashion-Forward Individuals
People who enjoy experimenting with vibrant hair colors will appreciate the intense, long-lasting purple shade.
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Grey Coverage Seekers
Individuals with up to 70% grey hair coverage looking for a bold, youthful appearance will find this dye effective.
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Long-Lasting Color
Users who prioritize durability in hair dye will benefit from the permanent nature and vibrancy serum of this product.
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Sensitive Scalps
People with sensitive skin or scalp issues may experience irritation from chemical hair dye components.
Product Description
Dietary Supplement Disclaimer
Statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition.
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Customer Questions & Answers
-
Question:
Is this hair dye suitable for all hair types?
Answer: This hair dye is specifically designed for medium brown to black hair. -
Question:
How long does the color last?
Answer: The color is fade-resistant and long-lasting. -
Question:
Does the built-in Vibrancy Serum help maintain the color?
Answer: Yes, the serum enhances color depth and provides fade resistance.
LIVE Permanent Colour 100687461 Editorial Review
Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Purple Hair Dye, With Built-In Vibrancy Serum, Up To 70% Grey Coverage, Mystic Violet 087 offers a stunning shade of mystic violet that not only enhances your hair’s shine but is also designed for effective gray hair coverage. Many users appreciate its easy application and the soft, non-damaging feel after dyeing, with one review highlighting the vibrant color lasts for about 2 to 3 weeks. This ammonia-free formula caters to normal hair types and achieves a rich, dark purple hue often described as having lovely burgundy undertones, making it ideal for creating a unique look that can catch compliments.
Customer Reviews & Ratings
454 customers ratings
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5 Star
83%
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4 Star
7%
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3 Star
4%
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2 Star
2%
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1 Star
4%
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Pros
- Easy to apply for DIY hair coloring at home
- Vibrant color that enhances shine effectively
- Up to 70% gray coverage for natural look
- Long-lasting color with beautiful dark plum finish
- Gentle on hair; doesn't feel damaging or harsh
Cons
- May require more conditioning to maintain softness
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9 September 2026 · via Trustpilot
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“I received exactly what I ordered I was skeptical about your site because that was my first time to order. But the order came timely and neatly packaged. I was not disappointed. Thank you.”
11 September 2026 · via Trustpilot
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Adele
Verified buyer
“Easy to find and order what you want on the website. Delivery is quick to the UK”
8 September 2026 · via Trustpilot
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