THE MODEL （ MarkeZine BOOKS ） Marketing, Inside Sales, Sales, Customer Success Co-operation Process
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THE MODEL （ MarkeZine BOOKS ） Marketing, Inside Sales, Sales, Customer Success Co-operation Process
この事実の前に、企業のマーケティング、営業活動は変革を迫られています。
THE MODEL （ MarkeZine BOOKS ） Marketing, Inside Sales, Sales, Customer Success Co-operation Process
Item #: 87954858

THE MODEL （ MarkeZine BOOKS ） Marketing, Inside Sales, Sales, Customer Success Co-operation Process

87% of respondents would recommend this to a friend

Item #: 87954858

MMK 75516

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What Stands Out

Collaborative Approach
Emphasizes teamwork across marketing, sales, and customer success, fostering a unified strategy for engaging customers and driving revenue growth.
Practical Insights
Offers actionable strategies and real-world examples that empower professionals to enhance their sales techniques and customer engagement, ensuring effective implementation.
Expert Authors
Contributors are industry veterans, providing credible knowledge and innovative methods to optimize communication and sales processes, establishing the book as a trusted resource.

Product Details

Shop THE MODEL （ MarkeZine BOOKS ） Marketing, Inside Sales, Sales, Customer Success Co-operation Process online at a best price in Myanmar. 479815816X
Publisher u7fd4u6cf3u793e
Publication date January 30, 2019
Edition First Edition
Language Japanese
Print length 328 pages
ISBN-10 479815816X
ISBN-13 978-4798158167
Item Weight 1 g
Dimensions 5.04 x 0.91 x 7.4 inches (12.8 x 2.3 x 18.8 cm)
Country of OriginThis item will be imported from JP
Date First AvailableMay 31, 2021
What is in the boxTHE MODEL uff08 MarkeZine... For more details, please check description/product details

Who Should Buy?

Suitable For
  • Marketing Professionals

    Ideal for marketers seeking to enhance collaboration with sales and customer success teams.

  • Sales Teams

    Provides insights into integrating sales efforts with marketing strategies for improved results.

  • Business Leaders

    Useful for leaders looking to foster a collaborative culture across marketing, sales, and support functions.

Not Suitable For
  • Solo Entrepreneurs

    May not find value in collaborative methodologies focused on larger organizational structures.

Product Description

THE MODEL （ MarkeZine BOOKS ） Marketing, Inside Sales, Sales, Customer Success Co-operation Process

Have any Query? Chat with us

Customer Questions & Answers

  • Question: この本の主なテーマは何ですか？

    Answer: 企業のマーケティングと営業活動の変革に関する新しいプロセスとレベニューモデルを提案しています。
  • Question: どのように業務を変革できますか？

    Answer: 具体的なプロセスと心理分析手法を通じて、科学的アプローチに基づいた営業支援を実現できます。
  • Question: この本は誰に向いていますか？

    Answer: 営業、マーケティング、カスタマーサクセスの専門家やマネージャーに特に役立ちます。

福田 康隆 Format: Tankobon Softcover Other Editorial Review

**** The Model MarkeZine offers an insightful approach to sales and customer success through a narrative format that's engaging and accessible. Readers appreciate how the book aligns with established theories like the Theory of Constraints, illustrating the importance of eliminating bottlenecks in the purchasing process. Many users find that it encourages self-reflection and helps bridge the gap between one's current reality and desired outcomes, making it a valuable read for sales professionals and various organizations looking to enhance their operations. The book is particularly noted for its emphasis on the collaborative integration of sales functions—ranging from marketing to customer support. Its advocacy for dividing roles within the sales process, such as separating inside sales from customer success, has resonated with many professionals seeking clarity and efficiency in their workflows. This separation allows for emphasis on the importance of numerical management and performance evaluation, which is particularly beneficial for those in managerial or analytical roles. However, some readers have also highlighted the practical challenges involved in implementing the methodologies presented. Criticisms include difficulties in executing the inside sales process effectively, potential communication breakdowns among team members, and the risk of misalignment between marketing and sales efforts. Notably, while the book is filled with strong principles and ideas, readers caution that a critical understanding of its recommendations is essential to avoid organizational pitfalls. Overall, The Model MarkeZine stands out as an important resource for those in sales and marketing, especially in the age of digital engagement. Its principles not only apply to customer acquisition but can also be transferred to broader organizational contexts, promoting positive changes in work outlook for individuals and companies alike. **

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Pros

  • Easy-to-read narrative format.
  • Aligns with established theories (e.g., Theory of Constraints).
  • Encourages self-reflection and helps identify personal growth areas.
  • Clear advocacy for collaborative sales processes.
  • Offers valuable insights into numerical management and performance evaluation.
  • Broad applicability across various business contexts.

Cons

  • Implementation challenges, especially in inside sales.

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Features & Benefits

  • 伝統的な営業スタイルはもはや通用しない。
  • 顧客接触時には商談プロセスの過半が完了する時代。
  • 情報発信が企業から消費者へシフトしている。
  • デジタル化の推進がBtoBビジネスに不可欠。
  • 新たなレベニューモデルと科学的営業の重要性。
  • 実践的なプレイブックで市場攻略と顧客関係強化を支援。

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