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- Choice Factory: 25 Behavioural Biases That Influence What We Buy, (Paperback)
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Item #:
51268729
Choice Factory: 25 Behavioural Biases That Influence What We Buy, (Paperback)
Item #:
51268729
MMK 151499
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What Stands Out
Behavioral Insights
Explores 25 key behavioral biases affecting consumer decisions, offering invaluable knowledge for marketers and business leaders to optimize strategies and influence purchasing behavior effectively.
Practical Applications
Provides actionable insights that can be directly applied to marketing campaigns, helping businesses enhance engagement and conversion rates through a deeper understanding of consumer psychology.
Comprehensive Analysis
Well-researched case studies and real-world examples illustrate complex concepts, making it easier for readers to grasp how biases shape buying behavior in various markets and scenarios.
Product Details
- Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.
| Book format | Paperback |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Pub date | 2018-02-26 |
| Pages | 202 |
| Reading level | General, 18 |
| Subgenre | Marketing |
| Series title | No Series |
| Edition | 1 |
| Publisher | Pan MacMillan |
| Original languages | English |
| Translated from | English |
| Language | English |
| Awards won | Winner of the Sales and Marketing Category at the 2019 Business Book Awards. Voted #1 in the BBH World Cup of Advertising Books, 2018. |
| Is collectible | N |
| Binding type | Perfect Binding |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 5.50 x 0.70 x 8.40 in (14 x 1.8 x 21.3 cm) |
| Assembled product weight | 0.8 lb (360 grams) |
| Bisac subject heading | Business & Economics |
| Country of Origin | This item will be imported from US |
| What is in the box | Choice Factory: 25 Behavioural... For more details, please check description/product details |
Who Should Buy?
-
Marketers & Advertisers
Professionals looking to enhance their understanding of consumer behavior to improve marketing strategies and campaigns.
-
Students of Psychology
Those studying psychology or behavioral economics who desire insights into cognitive biases affecting consumer decisions.
-
Business Owners
Entrepreneurs seeking to drive sales through improved understanding of customer psychology and purchasing behaviors.
-
Casual Readers
Individuals looking for light reading material may find the content overly academic or technical.
-
Data Analysts
Professionals focused solely on quantitative analysis may not find the qualitative insights provided particularly valuable.
-
Financial Academics
Economists or financial scholars seeking in-depth economic theories may find this book too oriented towards behavioral aspects.
Product Description
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Customer Questions & Answers
-
Question:
Who is the target audience for The Choice Factory?
Answer: Anyone in the business of influencing decisions and wanting to understand behavioral drivers. -
Question:
What sets The Choice Factory apart from other marketing books?
Answer: Its focus on cognitive biases, practical applications, and insights from top advertising experts. -
Question:
How can readers benefit from The Choice Factory's content?
Answer: By gaining new ideas, understanding psychological shortcuts, and being ready to tackle various business challenges effectively.
Richard Shotton All Books Editorial Review
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MMK 151499
Order now and get it around Tuesday, June 30
This item is not restrict in my country.(Please click on above link if this item is not restrict in your country, So our team will review and allow.)
QTY:
Only 8 items left in stock.
Secured transaction
Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
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Features & Benefits
- Winner of the Sales and Marketing Category at the 2019 Business Book Awards.
- Highly-accessible format with 25 short chapters addressing cognitive biases.
- Insights from top advertising experts like Rory Sutherland and Lucy Jameson.
- Exploration of how behavior is influenced by psychological shortcuts.
- Offers practical applications of behavioral economics to marketing challenges.
- Packed with entertaining content and new ideas to tackle business briefs effectively.