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Item #:
224636951
Legend in Marketing Creating And Managing The Product Mix, (Hardcover)
Item #:
224636951
MMK 354963
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Unlock the secrets of successful product management with Philip Kotler's essential guide.
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What Stands Out
Comprehensive Guidance
Offers in-depth strategies for creating and managing a successful product mix, catering to marketers seeking to enhance their product management skills.
Expert Insights
Includes valuable insights from industry legends, providing readers with real-world applications and proven techniques for effective marketing.
Hardcover Edition
Durable hardcover format ensures longevity and makes it a valuable addition to any marketing professional's library, perfect for both reading and reference.
Product Details
| Book format | Hardcover |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | September, 2024 |
| Pages | 152 |
| Subgenre | Marketing |
| Series title | Legend in Marketing |
| Edition | 1 |
| Publisher | Vibrant Publishers |
| Original languages | English |
| Language | English |
| Is collectible | N |
| Binding type | Case Binding |
| Retail packaging | Single Piece |
| Assembled product height | 9 in (22.9 cm) |
| Assembled product weight | 0.82 lb (370 grams) |
| Bisac subject heading | Business & Economics |
Who Should Buy?
-
Marketing Students
Provides foundational knowledge on marketing principles, ideal for students studying business or marketing courses.
-
Product Managers
Offers strategies for managing product portfolios effectively, highly beneficial for current and aspiring product managers.
-
Business Professionals
Equips business leaders with insights into effectively creating and managing product mixes to maximize market impact.
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Casual Readers
Not suitable for those seeking light reading; focuses on in-depth marketing strategies and concepts.
Product Description
Legend in Marketing Creating And Managing The Product Mix, (Hardcover)
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Customer Questions & Answers
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Who is the author of the book?
Answer: The book is authored by marketing expert Philip Kotler. -
Question:
What is the publication date of this book?
Answer: The book is set to be published on September 16, 2024. -
Question:
Who would benefit from reading this book?
Answer: Marketing professionals, entrepreneurs, and students can all benefit from this guide.
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MMK 354963
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Features & Benefits
- Learn from marketing expert Philip Kotler.
- Gain insights into creating a successful product mix.
- Explore actionable strategies for managing product portfolios.
- Understand challenges related to product lifecycle and market positioning.
- Access real-world examples and case studies for practical application.
- Ideal for marketing professionals, entrepreneurs, and students.
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