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Item #:
168118375
Mezcal in Oaxaca: A Craft Spirit for the Global Marketplace (Joe R. and Teresa Lozano Long in Latin American and Latino Art and Culture) Paperback
Item #:
168118375
MMK 127568
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Mezcal has transformed from a peasant drink to a global artisanal good, bridging rural economies and Indigenous traditions.
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What Stands Out
Cultural Heritage
Showcases Oaxaca's rich mezcal tradition, connecting consumers to authentic Mexican culture and artisanal craftsmanship.
Global Appeal
Designed for worldwide audiences, blending local flavors with modern consumer trends for increased marketability.
Expert Insights
Offers in-depth analysis from industry experts, enhancing knowledge for both enthusiasts and professionals in the craft spirit market.
Product Details
| Publisher | University of Texas Press |
| Publication date | April 22, 2025 |
| Language | English |
| Print length | 192 pages |
| ISBN-10 | 1477330968 |
| ISBN-13 | 978-1477330968 |
| Item Weight | 9.6 ounces (272.16 grams) |
| Dimensions | 6 x 0.81 x 9 inches (15.2 x 2.1 x 22.9 cm) |
Who Should Buy?
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Cultural Enthusiasts
Individuals interested in the rich cultural heritage and traditions surrounding mezcal production in Oaxaca.
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Spirit Aficionados
Those with a passion for exploring craft spirits and understanding the complexities of mezcal flavor profiles.
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Travel Planners
People planning trips to Oaxaca who want to learn about local distilleries and authentic tasting experiences.
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Casual Drinkers
Individuals who prefer mainstream spirits and may not appreciate the nuances of craft mezcal.
Product Description
Mezcal in Oaxaca: A Craft Spirit for the Global Marketplace (Joe R. and Teresa Lozano Long in Latin American and Latino Art and Culture) Paperback April 22, 2025
Have any Query? Chat with us
Customer Questions & Answers
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Question:
What is the significance of mezcal in Oaxacan culture?
Answer: Mezcal is not just a drink; it embodies the rich traditions and heritage of Oaxaca. It plays a vital role in various cultural rituals and celebrations, often bringing communities together. By understanding mezcal's production process from agave to bottle, individuals gain a deeper appreciation for the craftsmanship involved. For those looking to explore cultural insights, mezcal tasting events offer an immersive experience, showcasing local flavors and stories. -
Question:
How is mezcal different from tequila?
Answer: While both mezcal and tequila are made from agave, they differ primarily in their production methods and the types of agave used. Mezcal can be made from over 30 different varieties of agave, whereas tequila is primarily made from blue agave. Additionally, mezcal is often produced through traditional methods, including cooking the agave in underground pits, giving it a distinctive smoky flavor. This richness makes mezcal a fascinating spirit for connoisseurs and newcomers alike. -
Question:
What types of mezcal are available?
Answer: Mezcal comes in several varieties, defined by the agave type used and the production methods. Common types include Espadín, known for its accessibility and balance, and Tobala, which has a more delicate profile. Each type offers unique flavors and aromas, contributing to the spirit's complex character. For enthusiasts or casual drinkers, exploring various mezcal types through tastings can enhance knowledge and appreciation. -
Question:
How should mezcal be served and consumed?
Answer: Mezcal can be enjoyed neat or in cocktails, with traditional preferences leaning towards sipping it from a copita, a small clay cup. Some opt to pair it with orange slices and sal de gusano, a worm salt, to enhance the flavor profile. When hosting a gathering, offering a variety of mezcal styles allows guests to explore different tastes and enhances enjoyment, making your event memorable. -
Question:
What are some food pairings with mezcal?
Answer: Mezcal's versatile flavor profile pairs wonderfully with various foods. Rich dishes like grilled meats, earthy flavors from mushrooms, and spicy dishes complement the spirit's smokiness. Additionally, mezcal enhances the experience of enjoying Oaxacan cuisine, such as mole or tlayudas. For a unique experience, consider hosting a mezcal and food pairing dinner to discover synergy between the spirit and culinary delights. -
Question:
What should I look for when purchasing mezcal?
Answer: When purchasing mezcal, look for labels indicating the type of agave used, the production method, and any certifications for authenticity. Brands that are certified as '100% agave' are often a safe choice, ensuring quality. Additionally, exploring local brands or artisanal producers can reveal unique flavors that commercial brands might lack. This mindful selection process enhances the overall tasting experience. -
Question:
Are there sustainable practices in mezcal production?
Answer: Many mezcal producers are increasingly engaging in sustainable practices, focusing on the health of ecosystems and agave plants. This includes responsible harvesting, reforestation, and using traditional methods that respect the land. Supporting brands that prioritize sustainability contributes to preserving this unique spirit and its cultural heritage. For the environmentally conscious consumer, this aspect greatly enhances the appeal of mezcal. -
Question:
What is the aging process of mezcal?
Answer: Mezcal is categorized based on aging: Joven (young), Reposado (rested), and Añejo (aged). Joven is bottled immediately for pure flavor, whereas Reposado and Añejo are aged in barrels, imparting distinct flavors from wood. This aging process allows each type to develop its character, influencing taste and aroma. For enthusiasts, tasting different aged mezcals can provide insights into the spirit's complexity. -
Question:
Can mezcal be used in cocktails?
Answer: Absolutely! Mezcal adds depth and smokiness to cocktails, creating a unique twist on classic drinks. It can be incorporated into margaritas, palomas, or even innovative recipes like a mezcal negroni. Bartenders and home mixologists alike appreciate mezcal's versatility, allowing for creative exploration in cocktail-making. Experimenting with mezcal in mixed drinks can surprise and delight your palate. -
Question:
Where can I buy mezcal in Myanmar?
Answer: If you're looking to purchase mezcal in Myanmar, you can conveniently find a wide selection on Ubuy. They offer various brands and types, allowing you to explore both well-known and artisanal options. Ubuy provides a user-friendly experience, making it easier to discover the perfect mezcal that suits your taste and preferences. Checking Ubuy's collection could lead you to your new favorite spirit!
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Pros
- Rich cultural exploration
- Insightful expert contributions
- Beautifully crafted presentation
- Engaging storytelling
- Expanded understanding of mezcal
Cons
- Some sections may feel dense.
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MMK 127568
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Features & Benefits
- Mezcal is experiencing a significant global boom.
- Once seen as lowbrow, it is now a prized spirit among connoisseurs.
- The craft industry supports rural economies and Indigenous traditions.
- The late 1990s marked mezcal's shift from local to global appreciation.
- Ethnography reveals issues of sustainability and exploitation within the industry.
- Tourism and gentrification raise concerns about the future of artisanal mezcal.
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