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Item #:
206151677
Springer Texts in Business and Economics Business Project Management and Marketing: Mastering Business Markets, Hardcover
Item #:
206151677
MMK 402956
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This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering.
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What Stands Out
Comprehensive Coverage
This textbook provides an in-depth exploration of business project management and marketing, ensuring a thorough understanding of business markets and strategies essential for success.
Academic Credibility
Authored by experts in the field, this hardcover edition offers authoritative insights and research-driven content, making it a reliable resource for students and professionals alike.
Practical Applications
The book emphasizes real-world applications, equipping readers with practical tools and frameworks to effectively manage projects and create impactful marketing strategies in diverse business contexts.
Product Details
| Book format | Hardcover |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | January, 2016 |
| Pages | 399 |
| Subgenre | Marketing |
| Series title | Springer Texts in Business and Economics |
| Edition | 2016 Edition |
| Publisher | Springer |
| Original languages | English |
| Translated from | ger |
| Language | English |
| Educational level | General |
| Is collectible | N |
| Editor | Michael Kleinaltenkamp; Wulff Plinke; Ingmar Geiger |
| Binding type | Case Binding |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 6.14 x 0.94 x 9.21 in (15.6 x 2.4 x 23.4 cm) |
| Assembled product weight | 1.64 lb (740 grams) |
| Bisac subject heading | Business & Economics |
Who Should Buy?
-
Business Students
Ideal for university students studying business project management and marketing seeking comprehensive theoretical insights and practical applications.
-
Professionals
A valuable resource for marketing and project management professionals aiming to enhance their understanding of business markets.
-
Academic Scholars
Suitable for researchers and educators looking for an authoritative source on business project management and marketing topics.
-
Casual Readers
Not advisable for general readers seeking light and entertaining content, as it is more academic and technical.
Product Description
Springer Texts in Business and Economics Business Project Management and Marketing: Mastering Business Markets, Hardcover
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What topics does the book cover?
Answer: The book covers order management, proposal preparation, pricing, contract management, and project cooperation. -
Question:
Is this book suitable for beginners?
Answer: Yes, the book is written in an accessible style, making it suitable for readers of all levels. -
Question:
What industries does the book focus on?
Answer: It examines both traditional manufacturing industries and business-to-business services.
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MMK 402956
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Features & Benefits
- Comprehensive guide on business project management and marketing.
- Covers expertise needed for large-volume orders and major projects.
- Focuses on order management, pricing, contract management, and more.
- Offers insights applicable to both manufacturing and business-to-business services.
- Written in an accessible style for easy understanding.
- Ideal for both managerial education and practical application.
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