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Stop wasting time with little accounts and start landing monster accounts.
| Publisher | Wiley |
| Publication date | December 13, 2007 |
| Edition | 1st |
| Language | English |
| Print length | 288 pages |
| ISBN-10 | 0470182695 |
| ISBN-13 | 978-0470182697 |
| Item Weight | 1.05 pounds (480 grams) |
| Dimensions | 6 x 0.84 x 9 inches (15.2 x 2.1 x 22.9 cm) |
Ideal for sales professionals seeking strategies to secure high-value clients and improve their sales approach.
Beneficial for executives aiming to implement company-wide sales transformations and develop a customer-centric culture.
Useful for entrepreneurs looking to expand their client base and attract substantial contracts for sustainable growth.
Not suitable for individuals looking for light reading or entertainment rather than in-depth business strategies.
Whale Hunting: How to Land Big Sales and Transform Your Company 1st Edition
In "Whale Hunting: How to Land Big Sales and Transform Your Company," readers find a valuable guide on securing large, quality sales that can transform their businesses. The book offers a step-by-step method that emphasizes studying, understanding, and valuing the potential clients that can truly make a difference for both parties. It is praised for its inclusion of templates and tools that can yield tangible results when effectively applied. Reviewers commend the book for its insightful and relevant information that can benefit businesses aiming to secure bigger clients. The concept of "whale hunting" is lauded for encapsulating an effective strategy for growth. Additionally, the book stands out for discussing the post-sale phase, a critical aspect often overlooked in sales literature. The writing is described as well-rounded, offering practical advice for navigating each stage of the sales process. Overall, readers resonate with the content, finding practical insights and valuable lessons for improving sales approaches. The book's focus on larger accounts and strategic partnerships is deemed beneficial for businesses seeking to expand. The clear delivery of key points, including the importance of graceful hand-offs, is highlighted as a key strength. Readers express eagerness to implement the suggested strategies and recommend the book to colleagues. **
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