- Home Page /
- Books /
- Business & Money Books /
- Marketing & Sales Books /
- Marketing /
- Global /
- Global Marketing
Item #:
42389216
Global Marketing
90% of respondents would recommend this to a friend
Item #:
42389216
MMK 571046
Price Details
Excluding Shipping & Custom charges ( Shipping and custom charges will be calculated on checkout )
*All items will import from US
0 ratings
Write a review
In stock
Imported from USA store
QTY:
Order now and get it around Thursday, September 17
Secured transaction
Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
Our Top Logistics Partners
Global Marketing focuses on getting to the point faster, recognizing the need to address both the forces of globalization and those of localization.
Fast
Shipping
Free
Return*
Secure Packaging
100% Original Products
PCI DSS Compliance
ISO 27001 Certified
Note: Step Down Voltage Transformer required for using electronics products of US store (110-120). Recommended power converters Buy Now.
What Stands Out
Comprehensive Insights
Offers in-depth analysis of global marketing strategies, trends, and case studies, enabling readers to understand diverse markets and consumer behavior effectively.
Latest Trends
Incorporates recent developments and case studies from top international brands, ensuring relevance and practicality in modern marketing scenarios.
Academic Approach
Designed for both students and professionals, blending theoretical frameworks with real-world applications, enhancing learning and practical understanding of global marketing.
Product Details
| Publisher | Routledge |
| Publication date | July 28, 2015 |
| Edition | 4th |
| Language | English |
| Print length | 598 pages |
| ISBN-10 | 0765642956 |
| ISBN-13 | 978-0765642950 |
| Item Weight | 3.6 pounds (1.63 kg) |
| Dimensions | 8.5 x 1.25 x 10.5 inches (21.6 x 3.2 x 26.7 cm) |
Who Should Buy?
-
Marketing Students
Provides comprehensive knowledge on global marketing principles for academic courses and real-world applications in marketing studies.
-
Business Professionals
Enhances understanding of international market dynamics, beneficial for professionals aiming to expand their businesses globally.
-
Marketing Educators
Serves as an excellent resource for instructors teaching global marketing concepts and strategies in higher education.
-
Beginner Marketers
May be too advanced for those new to marketing, lacking foundational knowledge needed to fully grasp the content.
Product Description
Global Marketing
Have any Query? Chat with us
Customer Questions & Answers
-
Question:
What is the main focus of Global Marketing 4th Edition?
Answer: The book focuses on key concepts of global marketing and the importance of integrating global and local strategies. -
Question:
How does this edition differ from previous ones?
Answer: This edition is shorter, more concise, and emphasizes often-overlooked topics in global marketing. -
Question:
Is this textbook suitable for both students and instructors?
Answer: Yes, it has received positive feedback from both students and instructors for its clear and accessible writing style.
Global Editorial Review
**** The "Global Marketing 4th Edition" serves as a practical resource, particularly for students and professionals looking to understand the fundamentals of global marketing. Users have highlighted the book's usefulness for academic endeavors, especially in MBA programs, where it provides essential insights into global marketing strategies and concepts. While many readers found the content effective for learning, there is a Consensus that the text requires an update to reflect more recent developments in the rapidly evolving landscape of global marketing. Users appreciated the affordability and the overall condition of the book upon receipt, emphasizing that it met their academic needs adequately. However, some pointed out a few drawbacks, such as repetitive components and a text structure that can be visually unappealing, with uneven kerning and poorly formatted figures. Additionally, the reading experience has been described as somewhat dry, which might detract from engagement for some readers. Despite its shortcomings, the book offers valuable content that enables readers to extract information for various applications, including comparative studies beyond traditional business contexts. However, the usability of the digital version was also called into question, with users noting difficulties in navigating and searching for specific content. Overall, users suggest this book is a worthwhile investment for those needing foundational knowledge in global marketing, provided they are willing to overlook some formatting and content recency issues. **
Customer Reviews & Ratings
1 customers ratings
-
5 Star
100%
-
4 Star
0%
-
3 Star
0%
-
2 Star
0%
-
1 Star
0%
Review this product
Share your thoughts with other customers
Pros
- Useful for MBA courses and academic studies.
- Affordable and in good condition for many users.
- Covers fundamental aspects of global marketing effectively.
Cons
- Needs updates to reflect recent developments in the field.
Platform Trust & Buyer Confidence
MA
Mohammad
Verified buyer
“Excellent quality and original too,when ubuy send original things I will appreciate that ,I very satisfied thank you”
23 July 2026 · via Trustpilot
CK
Chitra
Verified buyer
“The order and delivery progress was communicated very well. Package arrived within the estimated time. Products arrived as expected in good condition.”
22-Jul-26 · via Trustpilot
K
kund
Verified buyer
“Good supply of products. Safe payment methods, and shipment worldwide! Genuine products.”
23-Jul-26 · via Trustpilot
OO
Onesi
Verified buyer
“Was my first time buying a product from Ubuy, but I found it so helpful. This is reliable. Gonna place a new order!”
22 July 2026 · via Trustpilot
SJ
SAO JOHN
Verified buyer
“Ubuy is a great online platform to buy stuff. Reliable, fast delivery time and great value for money. I've been using Ubuy online shopping platform for three years now and will continue to do so.”
23 July 2026 · via Trustpilot
Secure Checkout
Global Delivery
Easy Returns
Genuine Products
Product Price History
Important information
- Limitations : For products shipped internationally, please note that any manufacturer warranty may not be valid; manufacturer service options may not be available; product manuals, instructions, and safety warnings may not be in destination country languages; the products (and accompanying materials) may not be designed in accordance with destination country standards, specifications, and labeling requirements; and the products may not conform to destination country voltage and other electrical standards (requiring use of an adapter or converter if appropriate). The recipient is responsible for assuring that the product can be lawfully imported to the destination country. When ordering from Ubuy or its affiliates, the recipient is the importer of record and must comply with all laws and regulations of the destination country.
- Not all the products listed on Ubuy are for sale, as Ubuy is a global search engine. Products are subject to export/trade regulations.
MMK 571046
Order now and get it around Thursday, September 17
This item is not restrict in my country.(Please click on above link if this item is not restrict in your country, So our team will review and allow.)
QTY:
Secured transaction
PCI DSS compliant and ISO 27001:2022 certified, with encrypted payments and full buyer protection on every order.
Our Top Logistics Partners
Fastest cross-border delivery
Features & Benefits
- Concise textbook that focuses on key concepts of global marketing.
- Addresses both globalization and localization strategies.
- Covers competitive rise of China's state-owned enterprises.
- Includes often-overlooked markets such as Africa and Latin America.
- Contains real-life examples and case studies for practical understanding.
- Student-friendly style praised by students and instructors alike.
Ubuy Assurance
Experience worry-free shopping with 100% original products, PCI DSS-compliant payment security, ISO 27001-certified data protection, the fastest cross-border delivery, free returns *, and secure packaging on every order.