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An expert on shopping behavior and motivation offers a witty analysis of consumers' tastes and habits
| Publisher | Simon & Schuster |
| Publication date | May 13, 1999 |
| Edition | Later prt. |
| Language | English |
| Print length | 256 pages |
| ISBN-10 | 9780684849133 |
| ISBN-13 | 978-0684849133 |
| Item Weight | 1.1 pounds (500 grams) |
| Dimensions | 6.62 x 0.89 x 9.6 inches (16.8 x 2.3 x 24.4 cm) |
Ideal for individuals in retail sectors seeking to understand consumer behavior for better marketing strategies.
Beneficial for students studying marketing or consumer psychology, providing insights into shopping habits and trends.
A great read for entrepreneurs looking to innovate and enhance shopping experiences based on scientific research.
Individuals looking for light reading may find this book too detailed and academic in content.
Why We Buy: The Science Of Shopping
"Why We Buy: The Science of Shopping" is a highly recommended book for anyone in the retail industry. It provides valuable insights into the triggers that influence buyers in making decisions at the store level. This classic book is often regarded as a must-read in the profession. The author, Paco Underhill, presents research and analysis on shopper behavior that is both informative and entertaining. It delves into the "whys" behind our actions and reactions when shopping, offering a fresh perspective on the subject. Although some readers have mentioned that the language and references in the book may feel outdated, it is important to note that the book was originally published in 1999, and an audio version was released in 2008. Despite this, the core concepts and principles presented in the book are still relevant and hold value in understanding Consumer behavior. Overall, "Why We Buy: The Science of Shopping" is an excellent resource for anyone interested in gaining insights into shopper behavior and improving their understanding of the retail industry.
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